Clay vs Enrich Layer

Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.

Enrich Layer is a managed data-enrichment service for B2B applications, returning company, people, job, and web-signal data in a consistent JSON response. Its People API can enrich public profiles or identify people from an email or name, with details such as work history, education, skills, and contact fields. REST endpoints use JSON requests and responses, with searches by name, domain, or keyword. Other listed enrichment types include contacts, schools, search, and web and SEO signals. The service has live integrations including Zapier, n8n, Clay, Workato, Pipedream, Node-RED, MCP, OpenClaw, and Salesforce; several other integrations are marked as coming soon. Enrich Layer says it uses public sources and does not collect information behind login walls. Trial credits allow real API calls without a card. Pricing includes one-time credit packs from $10, paid once and annual subscriptions; the pricing FAQ says monthly and annual plans carry a 12-month commitment, with an early cancellation fee for remaining months. API limits are 300 requests per minute, up to 1,500 in a rolling five-minute window.