Clay vs ENRICHIT!
Clay
clay.comENRICHIT!
enrichitai.comSide by side
| Figure | Clay | ENRICHIT! |
|---|---|---|
| Price from | $167/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| Plans published | 4 | 1 |
| Spec score · Lead Enrichment Software | 8.5 (#7) | 7.3 (#28) |
| CRM integrations | Clay’s Salesforce integration can manage data, create or update records, and access reports and views. | ENRICHIT! offers apps that integrate with HubSpot and Salesforce.com Sales Cloud. |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | ENRICHIT! offers apps that integrate with HubSpot and Salesforce.com Sales Cloud. |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | The product is designed for revenue, operations, and data teams. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | Customers can contact support through the Resources > Support form on the website. |
Plans
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
ENRICHIT!
ENRICHIT! has no write-up on Specifiction yet; its figures are above.