Clay vs Enrichments
Clay
clay.comEnrichments
enrichments.ioSide by side
| Figure | Clay | Enrichments |
|---|---|---|
| Price from | $167/mo | $69/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| API | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Lead Enrichment Software | 8.5 (#7) | 7.9 (#17) |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | The MCP server can connect to agents in Claude, ChatGPT, Cursor or Codex using an Enrichments API key. |
| Purpose | Clay is a spreadsheet-style platform for connecting information and automating work, used by salespeople, growth teams, and small agencies to find and reach customers. | Enrichments finds and enriches people and companies through a B2B data enrichment service. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | API keys are shown in full only once, stored as a hash, scoped, and revocable or rotatable from the dashboard. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | Security questions and vulnerability reports can be sent to [email protected]. |
Plans
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
Enrichments
Enrichments is a B2B data enrichment service for finding and adding information to people and company records. People results can include work email, title, seniority, department, location, LinkedIn URL and company details; company records include a domain and firmographics. Users can work through a REST API, MCP server, in-product chat agent or CSV upload. API enrichment requests accept up to 100 rows per call, and CSV uploads are capped at 4 MB. Returned email addresses include a deliverability status. Credits are charged only for delivered data, so a lookup with no results costs nothing. The MCP server can connect to Claude, ChatGPT, Cursor or Codex using an Enrichments API key. The Free plan includes 100 credits. Paid monthly plans are Starter at 69.00 USD for 2,000 credits, Pro at 199.00 USD for 6,000, and Scale at 499.00 USD for 16,000. API keys are shown in full once, stored as a hash, and can be scoped, revoked or rotated. The security page says there is no third-party certification held or in progress, nor an uptime commitment or service level agreement.