Clay vs FullEnrich
Clay
clay.com
FullEnrich
fullenrich.comSide by side
| Figure | Clay | FullEnrich |
|---|---|---|
| Price from | $167/mo | $55/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| API | — | Yes |
| Plans published | 4 | 3 |
| Spec score · Lead Enrichment Software | 8.5 (#7) | 7.9 (#18) |
| Spec score · Data Enrichment Software | 8.5 (#8) | 7.9 (#17) |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | The integrations page lists MCP Server, Claude, OpenAI, Manus, OpenClaw, Zapier, Make, n8n, Clay, and HubSpot. |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | The pricing page says the product is built for GTM teams, AI agents, agencies, and API resellers. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | FullEnrich states that it is SOC 2 Type II certified and GDPR- and CCPA-compliant. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | Enterprise includes priority support and a dedicated account manager; embedded API and reseller customers can get a shared Slack support channel. |
Plans
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
FullEnrich
FullEnrich has no write-up on Specifiction yet; its figures are above.