Clay vs Kernel
Clay
clay.comKernel
kernel.aiSide by side
| Figure | Clay | Kernel |
|---|---|---|
| Price from | $167/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| API | — | Yes |
| Plans published | 4 | 0 |
| Spec score · Account Enrichment Software | 8.4 (#7) | 7.3 (#30) |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | Kernel's privacy policy names Salesforce, Gong, G Suite, Google, Slack, and RecallAI among third-party services or integrations used with its services. |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | The product page describes the platform as serving RevOps teams and enterprise CRM deployments. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | Kernel's Salesforce integration documentation says data transmission uses TLS 1.2 or higher and OAuth access tokens are short-lived. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | The site offers a full live demo and lists [email protected] as a contact address. |
Plans
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.