Clay vs LayerFlow
Clay
clay.com
LayerFlow
layerflow.orgSide by side
| Figure | Clay | LayerFlow |
|---|---|---|
| Price from | $167/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 7 |
| Spec score · AI Lead Generation Software | 8.4 (#11) | 9.0 (#3) |
| Founded | 2017 | 2024 |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | Integrations are delivered through REST APIs, webhooks and scoped connectors for CRM, help-desk, email, chat and analytics systems. |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | LayerFlow says it builds pre-built, customizable AI agents for businesses, including small and mid-sized businesses. |
| Purpose | Clay is a spreadsheet-style platform for connecting information and automating work, used by salespeople, growth teams, and small agencies to find and reach customers. | LayerFlow describes itself as an AI orchestration platform for automating business workflows with AI agents. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | Official pages state encryption in transit and at rest, role-based access, audit-friendly logs and privacy-minded defaults. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | Email support targets a reply within one business day, and documentation is included with engagements. |
Plans
LayerFlow
- FreeFree
- Paid plans$49 a month
- Starting paid plan$49 a month
- Custom AgentPriced on request
- Customer AgentPriced on request
- Marketing AgentPriced on request
- Sales AgentPriced on request
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
LayerFlow
LayerFlow is an AI orchestration platform for automating business workflows with agents for sales, marketing, customer support and custom work. Its workflows are designed to assess context and adapt, rather than depend solely on fixed if/then rules. Real-time dashboards, automated insights, anomaly detection and reporting provide visibility into activity. Connections use REST APIs, webhooks and scoped connectors for CRM, help desk, email, chat and analytics tools; the maker does not claim a fixed catalogue of native apps for every tool. Listed safeguards include encryption in transit and at rest, role-based access, audit-friendly logs and privacy-minded defaults. Enterprise deployments support SSO/SCIM, custom AI models, dedicated infrastructure and SLA-backed uptime guarantees. Standard agents may be configured in hours, while custom solutions typically take 1–2 weeks depending on complexity. Optional on-premise deployment is available. LayerFlow has a free plan and a free trial; paid plans start at $49 a month. Enterprise pricing is available for teams with 100+ users.