Clay vs LeadMagic
Clay
clay.com
LeadMagic
leadmagic.ioSide by side
| Figure | Clay | LeadMagic |
|---|---|---|
| Price from | $167/mo | $82.50/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | Yes | Yes |
| Linux | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 8 |
| Spec score · Lead Enrichment Software | 8.5 (#7) | 7.7 (#22) |
| Founded | 2017 | 2022 |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | The maker lists integrations including Clay, Apollo, Smartlead, Instantly, Salesforce, Zapier, Slack, n8n, and Make; it labels HubSpot as coming soon. |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | The maker describes the service for GTM engineers, agencies running Clay waterfalls, and RevOps teams enriching CRM records. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | LeadMagic describes a written security program with TLS 1.3 in transit, AES-256 at rest, enforced workforce MFA, least-privilege access, logging, and privacy controls designed for GDPR and CCPA/CPRA. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | Essential includes priority email support; Growth adds Slack support and a success representative, while Enterprise includes a dedicated SLA and Slack. |
| Usage limits | The Free plan allows up to 200 rows per table and does not include phone number enrichment. | Failed or empty lookups do not deduct credits, and monthly subscription credits can roll over up to two months of the plan's allocation. |
Plans
LeadMagic
- Essential$99 a month
- Growth$249 a month
- Professional$499 a month
- Ultimate$849 a month
- Essential$990 a year
- Growth$2,490 a year
- Professional$4,990 a year
- Ultimate$8,490 a year
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.