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SPECIFICTION
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Clay vs Multiwoven

Clay

clay.com

Multiwoven

multiwoven.com

Side by side

FigureClayMultiwoven
Price from$167/moFree
Free planYesYes
Free trialYes—
Open source——
WebYesYes
macOSYes—
LinuxYes—
Self-hosted—Yes
Plans published41
Spec score · Reverse ETL Tools8.5 (#8)7.5 (#17)
SupportGrowth includes priority support, and Enterprise includes a dedicated growth strategist.The maker directs users to its Slack community, documentation, and GitHub for questions, guidance, and issue reports.

Plans

Clay

  • FreeFree
  • Launch$167 a month
  • Growth$446 a month
  • EnterprisePriced on request

Clay pricing →

Multiwoven

  • Open-source reverse ETL infrastructureFree

Multiwoven pricing →

In their own words

Clay

Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.

Visit clay.com

Multiwoven

Multiwoven has no write-up on Specifiction yet; its figures are above.

Visit multiwoven.com