Clay vs Recapped

Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.

Recapped is a web-based AI platform that brings buyers, sellers, content, and sales processes together. Its Digital Sales Rooms organize communications and materials for deal stakeholders, while Mutual Action Plans provide timelines and automatic reminders. The platform tracks which content stakeholders view and how long they spend with it, alerts teams to drops in engagement, and scores deals from buyer behavior. Recapped also describes live AI call coaching and qualification frameworks including MEDDICC, Value Selling, and BANT. Its AI can document calls, identify next steps, and populate CRM data through bi-directional integrations. The integration directory includes Salesforce, HubSpot, Clari, Gong, Slack, Zapier, Zoom, and Airtable. Salesforce can sync fields, contacts, next steps, and activity in both directions, and Recapped can be embedded inside Salesforce. Recapped says it runs on AWS and uses 256-bit SSL/HTTPS, access controls, and audit logging. Customer workspaces use hashed URLs and can be password-protected. The Free plan costs nothing for one user; Collaborate costs $45 a month per user, and Integrate costs $95 a month per user.