Clay vs Unify
Clay
clay.com
Unify
unifygtm.comSide by side
| Figure | Clay | Unify |
|---|---|---|
| Price from | $167/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| API | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Gtm Tools | 8.5 (#2) | 7.8 (#10) |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | The integration library lists Salesforce, HubSpot, Slack, Gmail, Outlook, and AI assistant integrations including ChatGPT, Codex, and Claude. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | Unify says it maintains SOC 2 Type II compliance, performs real-time threat monitoring, conducts external security audits, and supports SSO authentication. |
| Signals | Clay can track job changes, promotions, new hires, company news, social signals, and web intent signals, depending on the plan. | The signals page says it combines first-party engagement, third-party data, and AI-discovered signals to identify in-market buyers. |
| Usage limits | The Free plan allows up to 200 rows per table and does not include phone number enrichment. | Unify says credit-consuming actions pause when seat credits and the account pool run out, and unused credit top-ups carry over for up to 12 months. |
Plans
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
Unify
Unify is an AI-native outbound platform for prospecting, research, and sequencing, presented for sales development representatives, account executives, sales leaders, marketing, and RevOps teams. Users can build targeted lists through a chat interface drawing on more than 40 data sources. Its B2B data coverage lists more than 1.1 billion contacts, 65 million companies, and over 40 signal and intent sources. The platform combines first-party engagement, third-party data, and AI-discovered signals to identify in-market buyers. Enrichment draws on 11 or more email and phone vendors, adapting sources to the search context. Sequences coordinate email, calls, and social outreach, with AI-written copy personalized using research and proprietary data. A managed deliverability service creates and warms mailboxes and validates email at send time. Listed integrations include Salesforce, HubSpot, Slack, Gmail, Outlook, and AI assistants. The Free plan includes limited credits, up to 3 seats, 100 records per search, and 1 mailbox per seat. Base costs $20 a month, billed monthly; Pro costs $60 a month, billed monthly.