Clay vs Waterfall
Clay
clay.com
Waterfall
waterfall.ioSide by side
| Figure | Clay | Waterfall |
|---|---|---|
| Price from | $167/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| API | — | Yes |
| Plans published | 4 | 1 |
| Spec score · Lead Enrichment Software | 8.5 (#7) | 6.6 (#31) |
| Spec score · Data Enrichment Software | 8.5 (#8) | 6.6 (#32) |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | The maker describes its users as GTM and revenue leaders, GTM engineers, RevOps teams, and PLG teams. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | The maker offers dedicated Slack support for platform customers and says its API onboarding includes direct engineering access and response times under one hour. |
Plans
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.