Clearly Logo Maker vs SVG.new

Clearly Logo Maker turns a description of a brand into a custom, editable vector logo. Users can choose from minimalist, hand-drawn, geometric, wordmark, mascot, and abstract styles. Logos are generated as SVG vectors, which scale without losing quality; SVG is the default download, and the page says users can open it in vector editors and export it to PNG, PDF, or EPS. Listed uses include startups, small businesses, social media, business cards, websites, and merchandise. The free plan is free, billed forever, and limits use to personal projects; it includes one brand, one seat, generation via Monet, PNG export, SVG download, and basic Smart Cutout. Commercial use requires a paid plan or a one-time purchase of a clean SVG with a non-exclusive commercial license. Paid plans listed include Creator at $29 a month, Pro at $69 a month, and Studio at $79 a month per editor. Clearly says it does not currently produce full brand guideline documents.

SVG.new converts bitmap images into editable SVG paths in a browser. It accepts PNG, JPG, WebP and AVIF images, detects edges and colors, then fits those shapes with bezier paths. Before exporting an SVG, users can recolor artwork, erase parts or reduce its palette. The service says its output retains the original colors and fits edges with precise curves.

The Free plan is free and includes three vectorizations per day, full-color SVG output, an editor and downloads for personal use. Pro costs $9.99 a month for 1,000 monthly vectorizations, commercial use, priority processing, premium support, and REST API and MCP access. The API accepts images up to 20MB and batches of up to 50 images. Vectorization, background removal and each batch image cost one credit; recoloring and simplification are listed as free. Integrations include design, coding and automation tools. Users can access, edit and delete their information through the web interface.