CleverTap vs Custobar
CleverTap
clevertap.comCustobar
custobar.comSide by side
| Figure | CleverTap | Custobar |
|---|---|---|
| Price from | $85/mo | €548/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Retail CRM Software | 8.6 (#4) | 7.7 (#10) |
| Analytics | The plan comparison lists behavioral analytics including funnels, cohorts, events, trends, session analytics, and uninstall tracking. | Campaign analytics provide performance information for email, SMS, and push campaigns, and the CDP offers campaign comparisons that include ROI. |
| Founded | 2013 | 2014 |
| Headquarters | Mountain View, California | Espoo, Finland |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | Listed integrations include Google Ads, Meta Custom Audiences, Shopify, Shopware 6, Magento, and WooCommerce. |
| Security and compliance | CleverTap states that it is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA. | The company describes the platform as GDPR compliant and says it uses secure, EU based data. |
| Support | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. | The pricing page says its support team is available by email in English and German, and lists business review meetings and user training for established customers. |
Plans
Custobar
- Small€548 a month
- EnterprisePriced on request
- Medium and LargePriced on request
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.