CleverTap vs HubSpot Marketing Hub
CleverTap
clevertap.com
HubSpot Marketing Hub
hubspot.comSide by side
| Figure | CleverTap | HubSpot Marketing Hub |
|---|---|---|
| Price from | $85/mo | $7/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 8 |
| Spec score · Customer Journey Orchestration Software | 8.7 (#3) | 9.1 (#1) |
| Spec score · Marketing Automation Software | 8.6 (#13) | 9.4 (#1) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2013 | 2006 |
| Free plan | No | Yes |
| Headquarters | Mountain View, California | Boston, MA, USA |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. |
| Plan limits | The pricing comparison lists 3 years of data retention for Core and Pro and 10 years for Ultimate; several capabilities are marked as add-ons. | The pricing page lists 1,000 marketing contacts for Starter, 2,000 for Professional, and 10,000 for Enterprise. |
| Security and compliance | CleverTap states that it is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA. | HubSpot’s Trust Center lists SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA, GDPR, CCPA, EU Cloud Code of Conduct, and TRUSTe certifications or badges. |
| Security controls | The maker lists two-factor authentication, role-based access, restricted IP access, and campaign approval workflows. | HubSpot states that it conducts annual third-party audits and penetration testing, supports SAML SSO and SCIM provisioning, and offers regional hosting in the US, EU, Canada, and Australia. |
Plans
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.