CleverTap vs Lexer CDP
CleverTap
clevertap.com
Lexer CDP
lexer.ioSide by side
| Figure | CleverTap | Lexer CDP |
|---|---|---|
| Price from | $85/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Customer Data Platforms | 8.6 (#7) | 7.1 (#41) |
| Spec score · Retail CRM Software | 8.6 (#4) | 7.1 (#18) |
| Headquarters | Mountain View, California | Melbourne, Victoria, Australia |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | Lexer lists integrations including Klaviyo, Shopify, Dotdigital, Yotpo, Google Ads, TikTok, Meta, Attentive, Braze, Salesforce, Emarsys, Magento, Mailchimp, Marketo, and HubSpot, and says it has 100+ connectors. |
| Support | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. | Lexer says its team provides strategy and roadmaps, analytics and reporting, and project and program management. |
Plans
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.