CleverTap vs MoEngage
CleverTap
clevertap.com
MoEngage
moengage.comSide by side
| Figure | CleverTap | MoEngage |
|---|---|---|
| Price from | $85/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 2 |
| Spec score · Customer Journey Orchestration Software | 8.7 (#3) | 7.7 (#16) |
| Spec score · Mobile Marketing Automation Software | 8.7 (#3) | 7.8 (#13) |
| Spec score · Customer Data Platforms | 8.6 (#7) | 7.8 (#21) |
| Spec score · Marketing Automation Software | 8.6 (#16) | 7.9 (#58) |
| Spec score · Retail CRM Software | 8.6 (#4) | 7.7 (#11) |
| Spec score · Push Notification Software | 8.6 (#8) | 7.8 (#18) |
| Spec score · Push notification services | 8.5 (#12) | 7.8 (#17) |
| Spec score · Web Push Notification Platforms | 8.7 (#6) | 7.8 (#11) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2013 | 2014 |
| Free plan | No | No |
| Headquarters | Mountain View, California | San Francisco, California, USA; Bengaluru, India |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | The app marketplace lists integrations including Databricks, Snowflake, Twilio, Shopify, Branch, Zapier, Power BI, and Tableau. |
| Security and compliance | CleverTap states that it is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA. | MoEngage lists SOC 2 Type 2 attestation, ISO 27001:2022, ISO 27701:2019, GDPR, CCPA, and HIPAA among its security and compliance credentials. |
Plans
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.