CleverTap vs Notifly
CleverTap
clevertap.comNotifly
notifly.techSide by side
| Figure | CleverTap | Notifly |
|---|---|---|
| Price from | $85/mo | 150,000 KRW/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Mobile Marketing Automation Software | 8.7 (#3) | 8.2 (#6) |
| Analytics | The plan comparison lists behavioral analytics including funnels, cohorts, events, trends, session analytics, and uninstall tracking. | Campaign analytics show sent, failed, opened, clicked, and converted stages, and the page says users can download raw data. |
| Headquarters | Mountain View, California | Seoul, Republic of Korea |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | The site describes Mixpanel cohort sync and real-time Amplitude event sync. |
| Messaging channels | Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS. | Notifly supports mobile push, web push, in-app and web popups, email, SMS, and webhooks. |
| Support | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. | Pro and Enterprise users can receive one-to-one real-time support through Slack or Google Workspace. |
Plans
Notifly
- Standard150,000 KRW a month
- Pro800,000 KRW a month
- EnterprisePriced on request
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.
Notifly
Notifly is a marketing automation platform centered on user behavior and retention. It sends mobile and web push notifications, in-app and web popups, email, SMS, and webhooks. Campaigns support scheduled or real-time delivery, audience targeting by attributes and behavior, and audience-size estimates. User Journeys branch on events and user attributes and include funnel analytics. Reporting shows sent, failed, opened, clicked, and converted stages, with raw-data downloads. A/B testing compares content and conversion results and can distribute the better-performing variant to the full audience. Notifly describes Mixpanel cohort synchronization and real-time Amplitude event synchronization. SDKs cover iOS, Android, React Native, Flutter, JavaScript, and Google Tag Manager; an HTTP API sends messages from servers. Standard costs 150,000 KRW a month and Pro 800,000 KRW a month. Each plan has a 30-day card-registered trial with a maximum send limit.