CleverTap vs OneSignal
CleverTap
clevertap.com
OneSignal
onesignal.comSide by side
| Figure | CleverTap | OneSignal |
|---|---|---|
| Price from | $85/mo | $19/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 4 |
| Spec score · Customer Journey Orchestration Software | 8.7 (#3) | 8.8 (#2) |
| Spec score · Mobile Marketing Automation Software | 8.7 (#3) | 8.9 (#2) |
| Spec score · Push Notification Software | 8.6 (#8) | 8.9 (#4) |
| Spec score · Push notification services | 8.5 (#12) | 9.4 (#1) |
| Spec score · Web Push Notification Platforms | 8.7 (#6) | 8.9 (#4) |
| Free plan | No | Yes |
| Headquarters | Mountain View, California | San Mateo, California, United States |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | OneSignal connects with analytics, CDPs, warehouses, and CRMs. |
| Messaging channels | Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS. | Channels include mobile push, web push, email, in-app messaging, RCS, SMS, and Live Activities. |
Plans
OneSignal
- FreeFree
- Growth$19 a month
- ProfessionalPrice not published
- EnterprisePrice not published
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.
OneSignal
OneSignal is a messaging platform for reaching audiences through mobile and web push, email, in-app messaging, RCS, SMS and Live Activities. It also provides audience segmentation, automation, analytics and a visual journey builder. SDKs are available for Android, iOS, Flutter, React Native, Expo and Unity, and the service connects with analytics tools, customer data platforms, warehouses and CRMs. An API is included, with unlimited message-delivery API send access across plans. The Free plan costs $0 per month and includes all channels, basic automation and analytics, AI and MCP, and basic personalization. It includes 20,000 free email sends monthly; additional sends cost $1.50 per 1,000. Growth starts at $19 per month, plus usage fees, and is billed month-to-month. Professional and Enterprise use annual contracts with custom pricing. Growth customers can change plans or downgrade to Free at any time without penalty. OneSignal is available on web, Windows, macOS, iOS and Android.