CleverTap vs Owlery
CleverTap
clevertap.comOwlery
owlery.aiSide by side
| Figure | CleverTap | Owlery |
|---|---|---|
| Price from | $85/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 3 | 2 |
| Spec score · Customer Data Platforms | 8.6 (#7) | 6.9 (#47) |
| Analytics | The plan comparison lists behavioral analytics including funnels, cohorts, events, trends, session analytics, and uninstall tracking. | The platform offers AI-powered analytics, executive dashboards and reports, and SKU-level landed cost calculations. |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | Owlery says it connects with ERP, carrier, warehouse, IoT and visibility, accounts payable and payments, and retailer systems. |
| Intended customers | The maker describes Core for growing teams, Pro for expanding businesses, and Ultimate for enterprise teams needing advanced AI decisioning, automation, and governance. | Owlery says it is purpose-built for mid-market and enterprise shippers managing high-volume or complex freight. |
| Support | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. | Owlery lists support at [email protected]. |
Plans
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.