CleverTap vs PushEngage

CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.

PushEngage is a messaging platform for websites and apps, with web push, app push, PWA push, desktop push, and in-app messaging. It also supports WhatsApp and chat widgets. Web push works with Chrome, Edge, Safari, and Firefox without an app install; native mobile push is available for iOS, Android, Flutter, and React Native. Audience segmentation, automation workflows, and API access are listed capabilities. Integrations include HubSpot, Shopify Plus, WooCommerce, WordPress, Magento, PrestaShop, Wix, and Zapier; the platform also provides a REST API and SDKs for web and mobile environments. The free plan supports one website or app, 200 subscribers, and 30 campaigns. Business costs $9 a month for up to 50,000 subscribers, Premium costs $15 a month for up to 100,000, and Growth costs $24 a month for up to 250,000. Paid plans bill by active subscribers, and unsubscribed users are removed automatically. Workflow counts and step limits vary by plan. PushEngage states that it is GDPR and CCPA compliant and offers a 14-day period to request a full refund if it is not a fit.