CleverTap vs Salesforce Marketing Cloud Engagement
CleverTap
clevertap.comSalesforce Marketing Cloud Engagement
salesforce.comSide by side
| Figure | CleverTap | Salesforce Marketing Cloud Engagement |
|---|---|---|
| Price from | $85/mo | $2,000/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 6 |
| Spec score · Customer Journey Orchestration Software | 8.7 (#3) | 7.8 (#13) |
| Spec score · Marketing Automation Software | 8.6 (#16) | 8.4 (#29) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2013 | 1999 |
| Free plan | No | No |
| Headquarters | Mountain View, California | San Francisco, California, United States |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | Marketing Cloud Connect links Engagement with Salesforce Sales or Service Cloud, including the ability to send tracking data to those clouds. |
| Plan limits | The pricing comparison lists 3 years of data retention for Core and Pro and 10 years for Ultimate; several capabilities are marked as add-ons. | The listed Pro+, Corporate+, and Enterprise+ plans have different email-message and contact allowances, and mobile-app-message allowances are listed for Corporate+ and Enterprise+. |
| Support | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. | The included Standard Success Plan provides access to knowledge articles, documentation, Trailhead, and the Trailblazer Community. |
Plans
Salesforce Marketing Cloud Engagement
- Pro+$2,000 a month
- Corporate+$5,500 a month
- Enterprise+$30,000 a month
- Pro+$2,000 a month
- Corporate+$5,500 a month
- Enterprise+$30,000 a month
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.
Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Engagement has no write-up on Specifiction yet; its figures are above.