Clew vs GuideMark

Clew adds product tours, tooltips, modals and onboarding checklists inside a product. A team can add a script tag, then create and publish overlays in a visual editor without another site release. The widget supports React, Vue, plain HTML and single-page apps, including client-side route changes. Setup guides cover Google Tag Manager, AI coding assistants, WordPress, Webflow and Shopify. Clew tracks views, completions and dismissals with an anonymous in-browser ID, and says these counts do not use IP addresses or personal data. If a tooltip cannot find its target, Clew flags and skips that step. EU cloud hosting and a self-hosted option are available; the self-hosted plan is intended for banks, the public sector and regulated industries. The Free plan includes one site, one team seat and up to three published tours. Pro costs $14.99 a month and Business costs $39.99 a month. Pro and Business include a 14-day trial without requiring a credit card. The company is headquartered in Amsterdam, Netherlands.

GuideMark maps user paths through a web product, identifies drop-off points, and drafts onboarding fixes. A point-and-click editor creates in-app tours, while AI generates tooltip text aligned with a brand. Tours can inherit a product’s CSS or use dark or light themes, glass styling, custom colors, spacing, and typography. GuideMark says it captures live product screens without manual tagging, and its documentation describes automatic navigation detection for React, Next.js, and Vue single-page apps. Installation uses one script tag in the website head, without an SDK or build step. The product provides a JavaScript API and a REST endpoint for completing checklist items. Its listed Pro plan includes tours, onboarding checklists, contextual guides, and a no-code builder. Pricing is From €19/mo (annual); the plan lists €19 a month billed annually, selectable monthly active-user volumes, and a 14-day grace period when limits are exceeded. A free trial is available. GuideMark is based in Berlin, Germany.