Click Insights vs Frase

Click Insights is web-based SEO reporting software for agencies, SEO teams and digital marketing professionals. It combines daily keyword tracking with backlink analysis, competitor analysis and technical site audits. Tracking covers desktop and mobile, multiple languages, geolocations and IP addresses. Google Search Console and Google Analytics integrations add performance data to reports, which can be assembled from keyword, AI Overview, LLM, competitor and backlink data. Reports can be shared through white-label dashboards, password-protected links or PDF downloads. Separate trackers cover keyword positions, competitors and featured sources in Google AI Overviews, and brand visibility, share of voice, rankings and sources across ChatGPT, Gemini, deepSeek, Perplexity and Grok. The Basic plan is $12 a month and includes 100 daily tracked keywords and five projects. There is no free plan, but a 14-day trial is offered. Support is available by phone, live chat, meetings and email; the team says it usually responds within one hour.

Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.