Click Insights vs Screaming Frog SEO Spider
Click Insights
insights.clickintelligence.com
Screaming Frog SEO Spider
screamingfrog.co.ukSide by side
| Figure | Click Insights | Screaming Frog SEO Spider |
|---|---|---|
| Price from | $12/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 8 | 9 |
| Spec score · SEO tools | 8.1 (#69) | 9.5 (#1) |
| Spec score · SEO Analytics Software | 8.2 (#11) | 8.9 (#4) |
| Backlink analysis | The backlink checker reports backlinks, referring domains, best links by page, broken backlinks, anchor text, link types, TLDs, platform types and attributes. | Yes |
| Founded | 2013 | 2010 |
| Free plan | No | Yes |
| Headquarters | Cheltenham and London, United Kingdom | Henley-on-Thames, Oxfordshire, UK |
| Integrations | Click Insights integrates Google Search Console and Google Analytics for performance tracking. | It connects to Google Analytics, Search Console, and PageSpeed Insights APIs, and lists link metrics integrations for Majestic, Ahrefs, and Moz APIs. |
| Security and privacy | Click Intelligence says it uses market-leading technology, continually reviews IT security and applies the same security level to international clients outside GDPR scope. | The privacy policy says software use may involve checks of username, licence key, IP address, anonymised machine ID, and timestamp, and that data is stored in secure data centres in the UK and US with access restricted to authorised personnel. |
| Support | Support is available by phone, live chat, meetings and email, and the team says it usually responds within one hour. | Paid users receive technical support, while official self-help includes a user guide, tutorials, FAQ and issue library. |
Plans
Click Insights
- Basic$12 a month
- Pro$69 a month
- Agency$255 a month
- Enterprise$1,647 a month
- AI Mode Packs$1,090 a month
- AI Overviews Packs$1,090 a month
- Backlink Checker Packs$10,200 a month
- LLM Visibility Tracker Packs$13,480 a month
Screaming Frog SEO Spider
- FreeFree
- Paid licencePrice not published
- Free VersionFree
- Free VersionFree
- Paid licence (20+)$235 a year
- Paid licence (10–19)$249 a year
- Paid licence (5–9)$265 a year
- Paid licence (1–4)$279 a year
- Paid Version$279 a year
In their own words
Click Insights
Click Insights is web-based SEO reporting software for agencies, SEO teams and digital marketing professionals. It combines daily keyword tracking with backlink analysis, competitor analysis and technical site audits. Tracking covers desktop and mobile, multiple languages, geolocations and IP addresses. Google Search Console and Google Analytics integrations add performance data to reports, which can be assembled from keyword, AI Overview, LLM, competitor and backlink data. Reports can be shared through white-label dashboards, password-protected links or PDF downloads. Separate trackers cover keyword positions, competitors and featured sources in Google AI Overviews, and brand visibility, share of voice, rankings and sources across ChatGPT, Gemini, deepSeek, Perplexity and Grok. The Basic plan is $12 a month and includes 100 daily tracked keywords and five projects. There is no free plan, but a 14-day trial is offered. Support is available by phone, live chat, meetings and email; the team says it usually responds within one hour.
Screaming Frog SEO Spider
Screaming Frog SEO Spider crawls websites to audit more than 300 SEO issues and support improvements to search performance and user experience. It finds broken links and server errors, checks redirects, and flags page titles and meta descriptions that are missing, duplicated, or too long. For JavaScript-heavy sites, it can render pages with its integrated Chromium WRS, including sites using Angular, React, and Vue.js. Data extraction supports CSS Path, XPath, regular expressions, and custom JavaScript. The crawler connects to Google Analytics, Search Console, and PageSpeed Insights APIs, with link-metrics integrations for Majestic, Ahrefs, and Moz. Crawls can be scheduled, automated from the command line, exported to destinations such as Google Sheets, and compared across runs or between staging and production. The free version costs nothing and allows 500 URLs per crawl; saving crawls, configuration, and advanced features are restricted. The paid version costs $279 a year per licence, with unlimited crawl size subject to allocated memory and storage. It runs on Linux, macOS, and Windows.