Click Insights vs Semrush
Click Insights
insights.clickintelligence.com
Semrush
semrush.comSide by side
| Figure | Click Insights | Semrush |
|---|---|---|
| Price from | $12/mo | $10/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| API | — | Yes |
| Plans published | 8 | 13 |
| Spec score · SEO tools | 8.1 (#69) | 9.1 (#10) |
| Spec score · SEO Analytics Software | 8.2 (#11) | 8.5 (#6) |
| Backlink analysis | The backlink checker reports backlinks, referring domains, best links by page, broken backlinks, anchor text, link types, TLDs, platform types and attributes. | Yes |
| Founded | 2013 | 2008 |
| Free plan | No | Yes |
| Headquarters | Cheltenham and London, United Kingdom | Boston, Massachusetts, United States |
| Integrations | Click Insights integrates Google Search Console and Google Analytics for performance tracking. | Report plans integrate with Google Analytics, Google Search Console, and third-party services. |
| Rank tracking | The rank tracker monitors keywords across Google, Bing, Yahoo and YouTube. | Yes |
Plans
Click Insights
- Basic$12 a month
- Pro$69 a month
- Agency$255 a month
- Enterprise$1,647 a month
- AI Mode Packs$1,090 a month
- AI Overviews Packs$1,090 a month
- Backlink Checker Packs$10,200 a month
- LLM Visibility Tracker Packs$13,480 a month
Semrush
- FreeFree
- FreeFree
- SEO$117.33 a month
- StarterPrice not published
- Pro+Price not published
- AdvancedPrice not published
- Base Report$10 a month
- Pro Report$20 a month
- Additional Users$45 a month
- Lead Generation$90 a month
In their own words
Click Insights
Click Insights is web-based SEO reporting software for agencies, SEO teams and digital marketing professionals. It combines daily keyword tracking with backlink analysis, competitor analysis and technical site audits. Tracking covers desktop and mobile, multiple languages, geolocations and IP addresses. Google Search Console and Google Analytics integrations add performance data to reports, which can be assembled from keyword, AI Overview, LLM, competitor and backlink data. Reports can be shared through white-label dashboards, password-protected links or PDF downloads. Separate trackers cover keyword positions, competitors and featured sources in Google AI Overviews, and brand visibility, share of voice, rankings and sources across ChatGPT, Gemini, deepSeek, Perplexity and Grok. The Basic plan is $12 a month and includes 100 daily tracked keywords and five projects. There is no free plan, but a 14-day trial is offered. Support is available by phone, live chat, meetings and email; the team says it usually responds within one hour.