ClickCease vs ClickHelm

ClickCease is a cloud service that detects and blocks invalid traffic and click fraud in paid advertising campaigns. It protects Google Ads, Meta Ads, and Microsoft Ads, and includes bot protection for WordPress websites. Lead Shield validates HubSpot lead identity and intent, while Pixel Guard prevents advertising pixels from triggering for invalid users. Compatibility with Consent Mode is listed. A reporting dashboard shows click details such as browser, time, location, and keyword; fraudulent IPs can be blocked automatically and fraudulent audiences excluded. Protected-traffic limits vary by plan, with excess usage charged according to actual usage and plan rates. Starter costs $69 a month billed annually for one website, 5k total traffic, and 250 HubSpot leads. Pro costs $104 a month billed annually; Advanced costs $244 a month billed annually. A custom enterprise option has no listed price. ClickCease offers Android, iOS, and web access, 24/7 support, machine learning, custom rules, and real-time decisioning.

ClickHelm is click-fraud protection that identifies devices and can block people rather than relying on IP addresses. It evaluates device characteristics, network type, click identifiers, and on-site behavior to produce a named risk score. Blocking is not automatic unless a customer creates a rule to enable it. The free edition records and scores visitors, identifies VPNs and crawlers, and counts calls, WhatsApp messages, forms, and orders, but does not block visitors. Paid plans add blocking and may include Google Ads reporting, rules, alerts, or client reporting. Detection and blocking cover traffic from Google Ads, Meta, Microsoft Ads, TikTok, organic search, and direct visits, while campaign spend matching is specific to Google Ads. ClickHelm runs as a web service or can be self-hosted on WordPress 5.6 or newer, PHP 7.2 or newer, and MySQL or MariaDB. Visitor data remains in the customer's WordPress database, though visitor addresses may be sent for VPN, proxy, Tor, or data-centre classification. ClickHelm starts recording after installation and does not import historical traffic. Paid plans start at $29 a month.