ClickDefender vs ClickGuardian
ClickDefender
clickdefender.appClickGuardian
clickguardian.aiSide by side
| Figure | ClickDefender | ClickGuardian |
|---|---|---|
| Price from | £49/mo | $40.83/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 9 |
| Spec score · Click Fraud Software | 8.4 (#6) | 8.0 (#15) |
| Detection | The features page says its AI analyzes every click across 50+ signals and detects bots, click farms, and competitor activity. | Its Verideon engine analyzes clicks using over 100 signals, including IP address, device fingerprint, behaviour patterns, VPN/proxy detection, and click timing. |
| Founded | 2022 | 2016 |
| Purpose | ClickDefender provides click fraud protection for PPC advertising campaigns using a JavaScript tracking script, real-time fraud detection, analytics, IP blocklists, API access, and alerts. | ClickGuardian detects and blocks fraudulent clicks, bots, and fake leads to protect paid advertising budgets. |
Plans
ClickGuardian
- Starter$49 a month
- Professional$99 a month
- Growth$189 a month
- Scale$379 a month
- Starter$490 a year
- Custom$629 a month
- Professional$990 a year
- Growth$1,890 a year
- Scale$3,790 a year
In their own words
ClickDefender
ClickDefender is a paid click-fraud protection service for PPC campaigns on Google Ads and Microsoft Ads. It uses a JavaScript tracking script, real-time detection, analytics, IP blocklists, API access, and alerts. The maker says its AI evaluates clicks across more than 50 signals, including browser fingerprints, scroll depth, time on page, click patterns, and other behavioral indicators, to identify bots, click farms, and competitor activity. Dashboards report traffic sources, IP addresses, geographic distribution, device types, and fraud trends. Google Ads can receive blocked-IP exclusions every six hours, up to 500 IPs per campaign. Microsoft Ads automation is listed as in development; users can export a blocklist for manual import. Slack alerts and HTTP webhooks send fraud events externally. Setup supports JavaScript or Google Tag Manager, with guidance for WordPress, Shopify, Wix, Squarespace, and custom HTML. Plans start at £49 a month, with a seven-day trial requiring a payment method and converting to a subscription unless canceled.
ClickGuardian
ClickGuardian detects and blocks fraudulent clicks, bots, and fake leads to protect paid advertising budgets. Its Verideon engine assesses clicks with more than 100 signals, including IP address, device fingerprints, behavior patterns, VPN or proxy use, and click timing. Google Ads IP exclusions are applied automatically; Microsoft Ads users receive lists to apply themselves because its API does not allow automatic exclusions. Features include real-time visitor scoring, custom block rules, campaign exclusions, and fake lead detection marked Beta. Live integrations include Google Ads, Microsoft Ads, WordPress, and Google Analytics; Meta Ads, HubSpot, Salesforce, GoHighLevel, and Zapier are listed as coming soon. The service is available on the web and through an API. There is no free plan, and the listed trial is seven days. Starter costs $49/mo and covers up to $6,000/mo in ad spend, one website, and one Google Ads account. Higher plans list larger spend allowances and additional sites or accounts. Each plan covers one business and its owned brands and websites.