Clickfraud vs ClickLens

Clickfraud monitors website visits to identify harmful automated traffic and help protect advertising budgets on Google Ads and Yandex.Direct. Its detection combines machine-learning and neural-network analysis with behavioral factors, cluster analysis, ClientID, browser fingerprints, and mouse-movement signals. Suspicious sessions can be sent through an API to Yandex and Google so future ads can be withheld from those visitors. Plans provide website monitoring, a personal reporting account, and daily email reports. Pricing is based on total website visits, and the service says it analyzes every visit whether advertising-related or not. Setup involves adding a website domain, supplying counter details and a token for Yandex or Google, then placing generated protection code on the site. The Small plan costs $49 a month, billed daily, for up to 10,000 visits; larger listed plans cover up to 200,000 visits, while Custom pricing applies above that. A 7-day trial is available, with no free plan. The budget-savings report currently works for Yandex.Direct.

ClickLens scores advertising sessions for click fraud and grades conversion provenance in real time. Its JavaScript tag evaluates each session against more than 40 behavioral signals, including device fingerprint consistency, automation markers, and network indicators. Scores range from 0 to 100: above 70 is classified as human, 40 to 70 as suspect, and below 40 as bot. Conversion verdicts can pass, downweight, or retract a conversion, and the dashboard identifies the signals and flags behind each verdict. Installation guides cover Shopify, WordPress, WooCommerce, and Google Tag Manager. Google Ads IP and placement exclusions can sync automatically. Microsoft and Meta placement sync is rolling out, while TikTok placements are report-only. The tag does not collect names, email addresses, phone numbers, form values, or typed text. It is about 13 KB gzipped, loads asynchronously, and does not block page rendering. The Free plan covers 1,000 sessions per month; Starter costs $49 a month and covers 10,000 sessions per month. After a monthly session limit is reached, the tag keeps loading but stops sending data until the account is upgraded.