Clickfraud vs ClickPatrol

Clickfraud monitors website visits to identify harmful automated traffic and help protect advertising budgets on Google Ads and Yandex.Direct. Its detection combines machine-learning and neural-network analysis with behavioral factors, cluster analysis, ClientID, browser fingerprints, and mouse-movement signals. Suspicious sessions can be sent through an API to Yandex and Google so future ads can be withheld from those visitors. Plans provide website monitoring, a personal reporting account, and daily email reports. Pricing is based on total website visits, and the service says it analyzes every visit whether advertising-related or not. Setup involves adding a website domain, supplying counter details and a token for Yandex or Google, then placing generated protection code on the site. The Small plan costs $49 a month, billed daily, for up to 10,000 visits; larger listed plans cover up to 200,000 visits, while Custom pricing applies above that. A 7-day trial is available, with no free plan. The budget-savings report currently works for Yandex.Direct.

ClickPatrol scores advertising clicks to identify suspicious traffic and help keep it out of campaigns, leads, and conversion data. It says each click is assessed using 800+ data points, with detection for bots, VPNs, proxies, data centers, competitors, and scraper traffic. The service can automatically block IP addresses, devices, and geographic areas; it also describes real-time IP blocking on Google, YouTube, and Google Display Network. Its tag can send conversion signals only for visitors classified as legitimate, helping exclude suspicious traffic from Smart Bidding and remarketing audiences. Supported ad platforms include Google Ads, Microsoft Ads, YouTube, Meta, LinkedIn, TikTok, Pinterest, Reddit, Snapchat, and X, among others. Listed integrations include Shopify, WordPress, Zapier, Make, Google Analytics, AppsFlyer, and API. Starter covers 5,000 protected clicks per month; PRO covers 10,000 to 75,000. The seven-day Traffic Insights trial provides no active exclusions, requires a card for verification with a one-time €0.01 charge, and does not bill during the trial. Pricing starts at €71/mo; there is no free plan.