ClickFunnels vs OpenFunnels
ClickFunnels
clickfunnels.comOpenFunnels
github.comSide by side
| Figure | ClickFunnels | OpenFunnels |
|---|---|---|
| Price from | $97/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 4 | 1 |
| Spec score · Sales Funnel Builders | 9.0 (#1) | 7.9 (#16) |
| CRM | The service includes CRM pipelines, appointments, opportunities, calendars and a message hub. | The opportunities CRM supports configurable sales pipelines, deal-value forecasting, and won/lost outcomes. |
| Funnel editor | The product includes a drag-and-drop ClickFunnels Editor for creating funnel and website pages. | The editor supports drag-and-drop sections, columns and blocks, undo and redo, autosave, and responsive previews. |
| Integrations | Official integrations include ActiveCampaign, AWeber, ConvertKit, GetResponse, HubSpot, Keap, Klaviyo, Mailchimp, Pipedrive, Slack, Shippo and Zapier. | The README describes email notifications and webhooks, workflow webhook actions, and a provider-neutral, Responses-compatible backend driver for optional AI funnel drafts. |
| Support | Launch includes Standard Support, Scale and Optimize include Priority + Live Chat Support, and Dominate includes VIP Support and 3H Private Onboarding. | The project directs bug reports to GitHub Issues, questions to GitHub Discussions, and private vulnerability reports to GitHub Security Advisories. |
Plans
ClickFunnels
- Launch$97 a month
- Scale$197 a month
- Optimize$297 a month
- Dominate$5,997 a year
In their own words
ClickFunnels
ClickFunnels is a website and funnel builder for businesses selling products and services online. Its funnel tools include a drag-and-drop editor, Smart Checkout and A/B testing. A store, CRM, email marketing, courses, community groups, automations, appointments, analytics and affiliate management are also included. Businesses can use membership areas and drip content for courses, and connect services such as ActiveCampaign, HubSpot, Mailchimp and Zapier. ClickFunnels says its Zapier connection reaches 7,000+ apps and is included in every plan. The Stats app for Android and iOS monitors funnel subscriptions, sales and page visits. The platform is listed for web, Android, iOS and API access; Webhooks/Full API Access is included in Scale, Optimize and Dominate. Plans start at $81 a month, billed annually, and there is a 14-day trial but no free plan. ClickFunnels states that data is encrypted at rest and in transit, and that its SaaS platform is PCI DSS Level 1 compliant.
OpenFunnels
OpenFunnels is a free, self-hosted, open-source funnel builder for creating and publishing conversion journeys while keeping customer data under the operator’s control. Its visual editor has drag-and-drop sections, columns, and blocks, with undo, redo, autosave, and responsive previews. It includes 15 categorized starter layouts and supports versioned template-pack import and export. Forms can collect configurable or conditional fields, preserve submissions, capture UTM and referrer attribution, and feed contact records. The opportunities CRM supports sales pipelines, deal forecasts, and won or lost outcomes. Automation Studio handles trigger-and-action workflows with waits, branches, CRM updates, email, signed webhooks, run timelines, and retries. Funnels can be published at slug-based URLs or verified custom domains. Analytics cover conversion trends, traffic sources, and drop-off, while experiments support stable A/B variant assignments. Production hosting requires PHP 8.3 or newer, a web server, a queue worker, a scheduler, and a mail transport; PostgreSQL or MySQL is recommended. The Docker Compose evaluation setup is for local evaluation and does not configure TLS, a reverse proxy, or custom-domain infrastructure.