ClickGuardian vs ClickHelm
ClickGuardian
clickguardian.aiClickHelm
clickhelm.comSide by side
| Figure | ClickGuardian | ClickHelm |
|---|---|---|
| Price from | $40.83/mo | $29/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 9 | 6 |
| Spec score · Click Fraud Software | 8.0 (#15) | 8.8 (#2) |
| Detection | Its Verideon engine analyzes clicks using over 100 signals, including IP address, device fingerprint, behaviour patterns, VPN/proxy detection, and click timing. | It measures device characteristics, network type, click identifiers and on-site behavior to produce a named risk score. |
| Purpose | ClickGuardian detects and blocks fraudulent clicks, bots, and fake leads to protect paid advertising budgets. | ClickHelm is click-fraud protection that identifies devices and blocks the person rather than the IP address. |
| Support | Support varies by tier from email support to priority support, with Growth including a live onboarding call and Scale a named account contact. | The contact page says support normally replies within one working day and provides separate help, billing, privacy, complaints and feedback addresses. |
Plans
ClickGuardian
- Starter$49 a month
- Professional$99 a month
- Growth$189 a month
- Scale$379 a month
- Starter$490 a year
- Custom$629 a month
- Professional$990 a year
- Growth$1,890 a year
- Scale$3,790 a year
ClickHelm
- Free editionFree
- Free editionFree
- Local$29 a month
- Starter$69 a month
- Growth$149 a month
- Agency$299 a month
In their own words
ClickGuardian
ClickGuardian detects and blocks fraudulent clicks, bots, and fake leads to protect paid advertising budgets. Its Verideon engine assesses clicks with more than 100 signals, including IP address, device fingerprints, behavior patterns, VPN or proxy use, and click timing. Google Ads IP exclusions are applied automatically; Microsoft Ads users receive lists to apply themselves because its API does not allow automatic exclusions. Features include real-time visitor scoring, custom block rules, campaign exclusions, and fake lead detection marked Beta. Live integrations include Google Ads, Microsoft Ads, WordPress, and Google Analytics; Meta Ads, HubSpot, Salesforce, GoHighLevel, and Zapier are listed as coming soon. The service is available on the web and through an API. There is no free plan, and the listed trial is seven days. Starter costs $49/mo and covers up to $6,000/mo in ad spend, one website, and one Google Ads account. Higher plans list larger spend allowances and additional sites or accounts. Each plan covers one business and its owned brands and websites.
ClickHelm
ClickHelm is click-fraud protection that identifies devices and can block people rather than relying on IP addresses. It evaluates device characteristics, network type, click identifiers, and on-site behavior to produce a named risk score. Blocking is not automatic unless a customer creates a rule to enable it. The free edition records and scores visitors, identifies VPNs and crawlers, and counts calls, WhatsApp messages, forms, and orders, but does not block visitors. Paid plans add blocking and may include Google Ads reporting, rules, alerts, or client reporting. Detection and blocking cover traffic from Google Ads, Meta, Microsoft Ads, TikTok, organic search, and direct visits, while campaign spend matching is specific to Google Ads. ClickHelm runs as a web service or can be self-hosted on WordPress 5.6 or newer, PHP 7.2 or newer, and MySQL or MariaDB. Visitor data remains in the customer's WordPress database, though visitor addresses may be sent for VPN, proxy, Tor, or data-centre classification. ClickHelm starts recording after installation and does not import historical traffic. Paid plans start at $29 a month.