ClickHelm vs JuicyTraffic

ClickHelm is click-fraud protection that identifies devices and can block people rather than relying on IP addresses. It evaluates device characteristics, network type, click identifiers, and on-site behavior to produce a named risk score. Blocking is not automatic unless a customer creates a rule to enable it. The free edition records and scores visitors, identifies VPNs and crawlers, and counts calls, WhatsApp messages, forms, and orders, but does not block visitors. Paid plans add blocking and may include Google Ads reporting, rules, alerts, or client reporting. Detection and blocking cover traffic from Google Ads, Meta, Microsoft Ads, TikTok, organic search, and direct visits, while campaign spend matching is specific to Google Ads. ClickHelm runs as a web service or can be self-hosted on WordPress 5.6 or newer, PHP 7.2 or newer, and MySQL or MariaDB. Visitor data remains in the customer's WordPress database, though visitor addresses may be sent for VPN, proxy, Tor, or data-centre classification. ClickHelm starts recording after installation and does not import historical traffic. Paid plans start at $29 a month.

JuicyTraffic helps advertisers identify invalid or potentially fraudulent clicks, reduce wasted spend, and direct budget toward traffic that may convert. Its web reports classify visits as valid, suspicious, or invalid, and let users compare traffic quality by source, campaign, and placement. Reports present interaction, automation, network, location, and conversion evidence, alongside behavior and device signals, matched rules, repeated invalid clicks, and unusual traffic. Named sources include Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, affiliates, Shopify, ExoClick, JuicyAds, TrafficJunky, TrafficStars, and TwinRed. Setup involves creating an account, adding a website, and making a campaign link; the report fills as paid visits arrive. Each unique accepted advertising landing visit uses one credit, whatever its verdict. Follow-up events and retries do not use extra credits. Credits do not expire, and there is no subscription. The free plan includes 200 click credits with no card required. Paid plans are one-time purchases: Mini is $15.00 USD once, Starter $49.00 USD once, Growth $149.00 USD once, and Scale $499.00 USD once. Automatic click blocking is available. Support is by email during normal business hours; API and developer references are marked coming soon.