ClickHelm vs PPC Shield
ClickHelm
clickhelm.comPPC Shield
ppcshield.ioSide by side
| Figure | ClickHelm | PPC Shield |
|---|---|---|
| Price from | $29/mo | $39/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 6 | 4 |
| Spec score · Click Fraud Software | 8.8 (#2) | 7.5 (#23) |
| Data location | Visitor records remain in tables in the customer’s own WordPress database rather than being proxied through ClickHelm. | The privacy notice states that the maker's servers are located in Europe. |
| Purpose | ClickHelm is click-fraud protection that identifies devices and blocks the person rather than the IP address. | PPC Shield monitors Google Ads campaigns to detect and block click fraud, including activity from competitors, bots, and click farms. |
| Support | The contact page says support normally replies within one working day and provides separate help, billing, privacy, complaints and feedback addresses. | The support page offers email support, a contact form, a knowledge base, and personal demos with the Customer Success team. |
Plans
ClickHelm
- Free editionFree
- Free editionFree
- Local$29 a month
- Starter$69 a month
- Growth$149 a month
- Agency$299 a month
PPC Shield
- Basic$39 a month
- Standard$55 a month
- Professional$119 a month
- Custom/AgencyPriced on request
In their own words
ClickHelm
ClickHelm is click-fraud protection that identifies devices and can block people rather than relying on IP addresses. It evaluates device characteristics, network type, click identifiers, and on-site behavior to produce a named risk score. Blocking is not automatic unless a customer creates a rule to enable it. The free edition records and scores visitors, identifies VPNs and crawlers, and counts calls, WhatsApp messages, forms, and orders, but does not block visitors. Paid plans add blocking and may include Google Ads reporting, rules, alerts, or client reporting. Detection and blocking cover traffic from Google Ads, Meta, Microsoft Ads, TikTok, organic search, and direct visits, while campaign spend matching is specific to Google Ads. ClickHelm runs as a web service or can be self-hosted on WordPress 5.6 or newer, PHP 7.2 or newer, and MySQL or MariaDB. Visitor data remains in the customer's WordPress database, though visitor addresses may be sent for VPN, proxy, Tor, or data-centre classification. ClickHelm starts recording after installation and does not import historical traffic. Paid plans start at $29 a month.
PPC Shield
PPC Shield has no write-up on Specifiction yet; its figures are above.