ClickHelm vs Spider AF

ClickHelm is click-fraud protection that identifies devices and can block people rather than relying on IP addresses. It evaluates device characteristics, network type, click identifiers, and on-site behavior to produce a named risk score. Blocking is not automatic unless a customer creates a rule to enable it. The free edition records and scores visitors, identifies VPNs and crawlers, and counts calls, WhatsApp messages, forms, and orders, but does not block visitors. Paid plans add blocking and may include Google Ads reporting, rules, alerts, or client reporting. Detection and blocking cover traffic from Google Ads, Meta, Microsoft Ads, TikTok, organic search, and direct visits, while campaign spend matching is specific to Google Ads. ClickHelm runs as a web service or can be self-hosted on WordPress 5.6 or newer, PHP 7.2 or newer, and MySQL or MariaDB. Visitor data remains in the customer's WordPress database, though visitor addresses may be sent for VPN, proxy, Tor, or data-centre classification. ClickHelm starts recording after installation and does not import historical traffic. Paid plans start at $29 a month.

Spider AF is a web and API service covering ad fraud protection, fake lead protection, affiliate fraud protection, and SiteScan website security. Its ad-fraud tools detect invalid clicks and bot traffic and can block them automatically across channels including Google Ads, Meta, LinkedIn, TikTok, Microsoft Ads, Yahoo Ads, and programmatic advertising. The listed platforms also include Criteo, RTBHouse, Taboola, Logicad, X, LINE, Pinterest, and SmartNews. A site tag installed through Google Tag Manager or a code snippet can start an ad-fraud audit. Fake Lead Protection uses behavioral biometrics to block non-human submissions, with HubSpot and Salesforce integrations for flagging or server-side blocking. SiteScan monitors third-party tags for suspicious communications or tampering. Detection uses JavaScript device and session signals, lists, and a proprietary multiple-signal approach. Pricing starts at $120/mo (annual), with a 14-day trial and no free plan. Raw traffic events are retained 90 days and system logs 30 days.