ClickLens vs ClickPatrol

ClickLens scores advertising sessions for click fraud and grades conversion provenance in real time. Its JavaScript tag evaluates each session against more than 40 behavioral signals, including device fingerprint consistency, automation markers, and network indicators. Scores range from 0 to 100: above 70 is classified as human, 40 to 70 as suspect, and below 40 as bot. Conversion verdicts can pass, downweight, or retract a conversion, and the dashboard identifies the signals and flags behind each verdict. Installation guides cover Shopify, WordPress, WooCommerce, and Google Tag Manager. Google Ads IP and placement exclusions can sync automatically. Microsoft and Meta placement sync is rolling out, while TikTok placements are report-only. The tag does not collect names, email addresses, phone numbers, form values, or typed text. It is about 13 KB gzipped, loads asynchronously, and does not block page rendering. The Free plan covers 1,000 sessions per month; Starter costs $49 a month and covers 10,000 sessions per month. After a monthly session limit is reached, the tag keeps loading but stops sending data until the account is upgraded.

ClickPatrol scores advertising clicks to identify suspicious traffic and help keep it out of campaigns, leads, and conversion data. It says each click is assessed using 800+ data points, with detection for bots, VPNs, proxies, data centers, competitors, and scraper traffic. The service can automatically block IP addresses, devices, and geographic areas; it also describes real-time IP blocking on Google, YouTube, and Google Display Network. Its tag can send conversion signals only for visitors classified as legitimate, helping exclude suspicious traffic from Smart Bidding and remarketing audiences. Supported ad platforms include Google Ads, Microsoft Ads, YouTube, Meta, LinkedIn, TikTok, Pinterest, Reddit, Snapchat, and X, among others. Listed integrations include Shopify, WordPress, Zapier, Make, Google Analytics, AppsFlyer, and API. Starter covers 5,000 protected clicks per month; PRO covers 10,000 to 75,000. The seven-day Traffic Insights trial provides no active exclusions, requires a card for verification with a one-time €0.01 charge, and does not bill during the trial. Pricing starts at €71/mo; there is no free plan.