ClickPatrol vs PPC Shield
ClickPatrol
clickpatrol.comPPC Shield
ppcshield.ioSide by side
| Figure | ClickPatrol | PPC Shield |
|---|---|---|
| Price from | €71/mo | $39/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 4 |
| Spec score · Click Fraud Software | 9.0 (#1) | 7.5 (#23) |
| Blocking | It offers automatic IP, device, and geographic blocking, with real-time IP-level blocking on Google, YouTube, and Google Display Network. | It says suspicious IP addresses are blocked from seeing the ads again, with cross-campaign blocking included in its listed plans. |
| Purpose | ClickPatrol scores ad clicks to identify click fraud and keep suspicious traffic out of campaigns, leads, and conversion data. | PPC Shield monitors Google Ads campaigns to detect and block click fraud, including activity from competitors, bots, and click farms. |
Plans
ClickPatrol
- Traffic InsightsFree
- Traffic Security Starter€71 a month
- Traffic Security PRO€83 a month
- Agency & multi-brandPriced on request
PPC Shield
- Basic$39 a month
- Standard$55 a month
- Professional$119 a month
- Custom/AgencyPriced on request
In their own words
ClickPatrol
ClickPatrol scores advertising clicks to identify suspicious traffic and help keep it out of campaigns, leads, and conversion data. It says each click is assessed using 800+ data points, with detection for bots, VPNs, proxies, data centers, competitors, and scraper traffic. The service can automatically block IP addresses, devices, and geographic areas; it also describes real-time IP blocking on Google, YouTube, and Google Display Network. Its tag can send conversion signals only for visitors classified as legitimate, helping exclude suspicious traffic from Smart Bidding and remarketing audiences. Supported ad platforms include Google Ads, Microsoft Ads, YouTube, Meta, LinkedIn, TikTok, Pinterest, Reddit, Snapchat, and X, among others. Listed integrations include Shopify, WordPress, Zapier, Make, Google Analytics, AppsFlyer, and API. Starter covers 5,000 protected clicks per month; PRO covers 10,000 to 75,000. The seven-day Traffic Insights trial provides no active exclusions, requires a card for verification with a one-time €0.01 charge, and does not bill during the trial. Pricing starts at €71/mo; there is no free plan.
PPC Shield
PPC Shield has no write-up on Specifiction yet; its figures are above.