Clootrack vs Qualtrics

Clootrack is a Voice of the Customer analytics platform that analyzes customer conversations and first-party feedback to identify experience drivers and actionable insights. Inputs can include online conversations, surveys, service calls, website or app feedback, and chatbot interactions. Its unsupervised AI identifies themes without predefined taxonomies. Reporting includes multi-level drill-downs, AI Decision Digests, dashboards, and a GenAI copilot. Data can be connected through one-click integrations, APIs, SFTP, or custom pipelines; the company lists 1,000+ integrations, including Salesforce, HubSpot, Zendesk, Freshdesk, Tableau, and Power BI. Clootrack says it analyzes 95+ languages and offers SaaS or self-hosted deployment on a customer's Microsoft Azure cloud. The company states that it is GDPR-compliant and ISO 27001-certified; its platform page also lists HIPAA and zero data retention. It says data is not kept beyond the contract period or used to train its AI models. The proof of concept is tailored to customer goals and provides 30-day access before commitment. Pricing is on request, based on data volume and integrations.

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.