cloro vs SerpApi
cloro
cloro.dev
SerpApi
serpapi.comSide by side
| Figure | cloro | SerpApi |
|---|---|---|
| Price from | $30/mo | $25/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 7 |
| Spec score · SERP APIs | 7.9 (#10) | 8.8 (#1) |
| Founded | 2025 | 2017 |
| Headquarters | Valletta, Malta | Austin, Texas, United States |
| Integrations | Cloro lists Python, JavaScript, n8n, Zapier, LangChain, OpenClaw and a hosted MCP server as integration options. | The integrations page lists Ruby, Python, JavaScript, Golang, PHP, Java, Rust, .NET, MCP, Swift, C++, and CLI. |
| Location targeting | Requests can target countries, and AI engine requests can target US states to compare results across markets. | The API supports geolocated searches through a location parameter and routes requests through nearby proxy infrastructure. |
Plans
cloro
- Lite$30 a month
- Hobby$100 a month
- Starter$250 a month
- Growth$500 a month
- Business$1,000 a month
- Enterprise 2K$2,000 a month
- Enterprise 3K$3,000 a month
- Enterprise 4K$4,000 a month
- Enterprise 5K$5,000 a month
- FreePrice not published
SerpApi
- FreeFree
- FreeFree
- Starter$25 a month
- Developer$75 a month
- Production$150 a month
- Big Data$275 a month
- EnterprisePriced on request
In their own words
SerpApi
SerpApi provides an API that retrieves structured search results from Google and other search engines. Results include organic listings, Maps, Local, Stories, Shopping, Direct Answer, and Knowledge Graph data, returned in JSON. A location parameter can retrieve Google results from locations around the world. SerpApi says requests run immediately in a full browser and use CAPTCHA-solving technology. Integrations are listed for Ruby, Python, JavaScript, Golang, PHP, Java, Rust,.NET, MCP, Swift, C++, and CLI. Only successful searches count toward the monthly allowance; cached, errored, and failed searches do not. The Free plan includes 250 searches per month, and paid plans start at $25/mo for 1,000 searches. Search data expires automatically after 31 days; ZeroTrace Mode prevents search parameters, files, and data from being stored after a search completes. SerpApi lists SOC 2 Type II, SOC 3, and ISO 27001 as acquired, with GDPR marked in progress. U.S. Legal Shield is included with Production and higher plans, with up to $2 million in coverage.