| Price from | $30/mo | $29.99/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 4 |
| Spec score · SERP APIs | 7.9 (#10) | 7.9 (#14) |
| Headquarters | Valletta, Malta | Surat, Gujarat, India |
| Intended users | Cloro names AI visibility platforms, SEO agencies, in-house SEO and brand teams, rank-tracking software companies, and risk and compliance teams as users. | SERPHouse identifies SEO agencies, data scientists, SaaS products embedding competitive intelligence and enterprise marketing teams as users. |
| Search coverage | Cloro provides endpoints for ChatGPT, Copilot, Perplexity, Grok, Google Search, Google News, Gemini, Google AI Mode and Google AI Overview. | SERPHouse exposes separate APIs for web, image, news, shopping, video and other result types across Google, Bing and Yahoo. |
| Security | The privacy policy says Cloro maintains administrative, physical and technical controls designed to protect personal information. | The privacy policy states that credit-card information is encrypted with SSL and stored with AES-256 encryption, and that SERPHouse follows PCI-DSS requirements. |
