CloudPano vs Marzipano

CloudPano lets users create and publish 360° virtual tours and host 360° video chat calls. Users upload 360° photos, connect scenes with hotspots, choose starting views, and reorder scenes. Published tours can be embedded on websites through a provided link, so viewers need no app or plugin. Tours can also be published to Google Street View and Google Maps, and can include 3D dollhouse or 2D floor plans. White-label features let customers use their own logo and domain and remove CloudPano branding. In-tour video calls support up to four participants and can be joined from any device without an app download. The maker names photographers, real estate agents and brokers, vehicle dealers, manufacturers, entrepreneurs, and sales teams as intended users. Tours require 360° photos with a 2:1 aspect ratio, and one photo is enough to begin. A free plan is listed. The pricing note says paid plans start at $19/mo (annual); the Pro plan is $22.50 a month billed annually and includes three published projects.

Marzipano is a free 360° media viewer for the modern web, with a browser tool that converts panoramas into exported web applications. The tool accepts sphere, or equirectangular, panoramas and cubeface panoramas in JPEG or TIFF format; equirectangular images require a 2:1 aspect ratio. Files are processed in the browser and are not uploaded to a server. Panorama names, initial views, and other settings can be edited before export, and the resulting JavaScript, HTML, and CSS can be customized. Tours can be deployed to any web hosting platform. The viewer uses WebGL on modern desktop and mobile browsers and devices, is optimized for 360° images of any size, and is 55KB when gzipped. Its JavaScript API and HTML/CSS interfaces support custom controls. A simple tour demo includes hotspots and autorotate. Developers can include a standalone JavaScript file or install a Node.js package with npm. The project is not an official Google product.