Cobber vs SocialToaster

Cobber is a web and API platform for Australian political parties, advocacy groups, and campaigns. It keeps members, donors, volunteers, and signups in searchable supporter records, then connects those records to hosted forms, email and SMS campaigns, donations, memberships, events, tasks, and automations. Automations can send follow-up messages or assign team tasks after a donation, petition signature, volunteer action, or contact. National, State, and Branch divisions support role-based access by area, while new supporters receive federal, state, and local government area tags. Prospects combines AI and deterministic rankings to identify supporters to call and suggest an ask. Membership types sync to Stripe products. The NationBuilder importer recognizes exports but summarizes historical donations rather than importing each transaction and does not create membership records automatically. Cobber is Sydney-hosted and Australian-built; pricing is available on request.

SocialToaster helps organizations deliver content to employees, supporters, customers, alumni, and other advocates for sharing through their personal social networks. SocialToaster Basic distributes content through email, SMS, Slack, and Microsoft Teams, and automatically curates organizational content for advocates to share. Its analytics track clicks, shares, engagement, and user activity. The social-selling program gives sales teams an approved content library and real-time performance reporting. Enterprise adds gamification, leaderboards, incentives, managed sweepstakes and contests, and custom or third-party integrations. Listed integrations include Salesforce, Magento, WooCommerce, Slack, and Microsoft Teams. The help center documents API version 1.0 endpoints, with retrieved data refreshing every four hours. SocialToaster says internet-transmitted data is encrypted using industry-standard best practices and that it conforms to the SOC 2 security standard. The 30-day trial allows up to 500 notifications per month; there is no free plan. Starter costs $30/month and includes 100 contacts, 5 users, 1 admin, and online support. SocialToaster was founded in 2009 and is headquartered in Towson, Maryland.