Cognism vs ZoomInfo
Cognism
cognism.comZoomInfo
zoominfo.comSide by side
| Figure | Cognism | ZoomInfo |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 7 |
| Spec score · B2B Contact Data Providers | 8.7 (#12) | 8.6 (#18) |
| Spec score · AI Lead Generation Software | 8.6 (#7) | 7.7 (#23) |
| Spec score · Sales Intelligence Software | 8.6 (#9) | 7.7 (#23) |
| Spec score · Bdr Tools | 8.7 (#10) | 7.7 (#24) |
| AI tools | Cognism says its AI Search and research tool help sellers search, prepare, and dial faster. | ZoomInfo describes AI tools for account research, meeting preparation, deal prioritization, and coordinated go-to-market plays. |
| API access | Yes | Yes |
| Direct-dial data | Yes | Yes |
| Headquarters | London, United Kingdom | ZoomInfo lists its headquarters as Vancouver, Washington, USA. |
| Integrations | The integrations page lists Salesforce, HubSpot, Pipedrive, Bullhorn, Microsoft Dynamics, Salesloft, Outreach, and Zapier. | ZoomInfo says it integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, and offers 120+ integrations. |
| Intent data | Cognism uses Bombora Company Surge data and lets administrators choose up to 12 topics from more than 11,000 options. | Yes |
| Privacy compliance | Cognism states its data practices address GDPR and CCPA, and that it automatically screens against global Do-Not-Call and TPS lists. | ZoomInfo says it processes professional contact data under GDPR's legitimate-interest basis and honors data subject rights. |
| Product | Cognism provides B2B sales intelligence and data to help revenue teams find decision-makers and build pipeline. | ZoomInfo describes itself as an all-in-one AI go-to-market platform for B2B sales, marketing, RevOps, and customer success teams. |
| Technographic filters | Yes | Yes |
Plans
Cognism
- CRM EnrichmentPrice not published
- Data-as-a-ServicePrice not published
- Basic$1,000 a month
- CognismPriced on request
- ProPriced on request
- StandardPriced on request
ZoomInfo
- ZoomInfo LiteFree
- ABM EnterprisePriced on request
- ABM LitePriced on request
- Copilot AdvancedPriced on request
- Copilot EnterprisePriced on request
- Marketing DemandPriced on request
- ZoomInfo ProfessionalPriced on request
In their own words
ZoomInfo
ZoomInfo describes itself as an AI go-to-market platform for B2B sales, marketing, RevOps, and customer success teams. It supports prospecting, buyer intent, account insights, lead routing, CRM enrichment, and sales workflow automation. Its AI tools cover account research, meeting preparation, deal prioritization, and coordinated go-to-market plays. The company describes its data coverage as more than 500 million contacts and 100 million companies. ZoomInfo says it has more than 120 integrations, including native connections with Salesforce, HubSpot, and Microsoft Dynamics 365; its MCP server connects Claude, ChatGPT, and custom agents to ZoomInfo data. The platform is available through web, API, and an extension. ZoomInfo Lite is a permanent free plan at free. Its trial typically lasts 7 days, includes core platform features subject to usage limits, and requires no credit card, though terms vary. Prices for the other listed plans are not provided.