Cohiva Campaign vs Plai

Cohiva Campaign coordinates marketing work through a shared calendar, kanban boards, approval workflows, and compliance scanning. The calendar brings campaigns and activities together; boards show work that is in progress, waiting, or done. Multi-stage approvals allow designated people to sign off before campaigns ship. Before launch, an AI scan checks campaign material against the customer's own checklist to help teams catch issues earlier. Brand standards are kept central so outlets and agencies can produce consistent work across locations. The product is aimed at marketing, brand, and compliance teams in regulated or multi-location operations, including franchises and agencies. Franchisees can run local marketing within guardrails using the calendar, approvals, and scanning. Campaign shares one identity, data layer, and control plane with the Cohiva suite. It runs on the web, has a free trial, and costs $149 a month. Cohiva says the compliance gate does not guarantee a regulatory outcome; final responsibility remains with the marketer.

Plai has no write-up on Specifiction yet; its figures are above.