Cohiva Campaign vs Yext Listings

Cohiva Campaign coordinates marketing work through a shared calendar, kanban boards, approval workflows, and compliance scanning. The calendar brings campaigns and activities together; boards show work that is in progress, waiting, or done. Multi-stage approvals allow designated people to sign off before campaigns ship. Before launch, an AI scan checks campaign material against the customer's own checklist to help teams catch issues earlier. Brand standards are kept central so outlets and agencies can produce consistent work across locations. The product is aimed at marketing, brand, and compliance teams in regulated or multi-location operations, including franchises and agencies. Franchisees can run local marketing within guardrails using the calendar, approvals, and scanning. Campaign shares one identity, data layer, and control plane with the Cohiva suite. It runs on the web, has a free trial, and costs $149 a month. Cohiva says the compliance gate does not guarantee a regulatory outcome; final responsibility remains with the marketer.

Yext Listings creates, manages, and optimizes business listings across more than 200 online directories. It sends verified brand data directly to publishers and LLMs, and updates are designed to go live instantly. Businesses can manage more than 50 listing fields, including categories, keywords, FAQs, and photos, for platforms such as Google, Apple Maps, Yelp, ChatGPT, and Gemini. Listings Verifier checks publisher data for errors, duplicates, and overwrites, while the Action Center identifies accuracy gaps and pushes fixes. Analytics report impressions, clicks, calls, and directions by publisher or location. The product also lets teams compare how their brand is cited in AI answers with local competitors. Yext says it manages more than 12 million locations and supports instant updates across languages and regions for businesses with more than 10,000 locations. Tools cover restaurant menus, retail product availability, and healthcare details. Enterprise workflows include role-based approvals, audit trails, and encryption safeguards. Yext Listings is paid, with pricing available on request; there is no free plan.