Commanders Act Tag Management vs Matomo

Commanders Act Tag Management is part of a cookieless marketing data platform for compliant data collection, tag management, and first-party user-data activation. Its browser-side web container combines tags, rules, triggers, and an enriched web data layer. OneTag sends normalized events to Commanders Act for server-side processing and onward delivery to destinations. Because it is pre-templated, setup generally involves mapping variables and entering partner connector IDs. The platform also supports a JavaScript SDK, Google Tag Manager templates, mobile SDKs for iOS and Android, third-party connectors, and CSV imports. OneTag carries consent information, and partner connectors compare consent category IDs before sending data. Its HTTP tracking API uses HTTPS encryption and source-specific token authentication. Individual requests are limited to 32KB and batch requests to 500KB; customers are asked to contact Commanders Act before exceeding 500 requests per second. The company says personal data collected on its sites is stored within the European Union and transmitted using SSL. Pricing is on request.

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.