Compas vs Keen
Compas
compas-cloud.comKeen
keends.comSide by side
| Figure | Compas | Keen |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 0 |
| Spec score · Marketing Performance Management Software | 7.7 (#7) | 7.5 (#11) |
| Forecasting | Yes | Keen says its goal probability forecasts can reach up to 95% accuracy and provide revenue ranges with risk analysis. |
| Founded | 2000 | Keen says it was founded in 2010 and pivoted to a SaaS model in 2015. |
| Headquarters | Cardinal Point, Park Road, Rickmansworth, Herts WD3 1RE, United Kingdom | Keen lists its headquarters at 167 E. Chatham St., Suite 300, Cary, North Carolina 27511. |
| Purpose | Compas is cloud-based enterprise performance management software for planning, monitoring and evaluating business activities without relying on spreadsheets. | Keen OS is an AI-native marketing operating system for measuring media spend, automating weekly plans, and forecasting the likelihood of hitting business goals. |
Plans
In their own words
Keen
Keen is an AI-native marketing operating system for measuring media spend, building weekly buying plans, and forecasting the likelihood of reaching business goals. Its approach uses Bayesian econometrics, informed priors, and pre-built response curves that Keen says update as data grows. The platform says it separates marketing lift from external macroeconomic shifts, measures ROI across brand and commerce, and can quantify long-term brand effects. Its plans connect measurement to revenue and profit goals and can account for seasonality, media costs, budget floors, and inventory limits. Forecasts include goal probabilities, revenue ranges, and risk analysis; Keen claims up to 95% accuracy. Access options include SaaS, an MCP and headless API, or a managed service. The API can bring benchmarks, priors, plans, and forecasts into existing tools and receive actual results to trigger replanning. Keen lists integrations with 275+ tools and partners, including HubSpot, AWS, Snowflake, Meta, Google, TikTok, and Shopify. Pricing is on request, and a 14-day trial is listed.