Compas vs rex by AureliaX
Compas
compas-cloud.comrex by AureliaX
rexmetrics.comSide by side
| Figure | Compas | rex by AureliaX |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 1 |
| Spec score · Marketing Performance Management Software | 7.7 (#7) | 6.6 (#21) |
| Founded | 2000 | 2023 |
| Headquarters | Cardinal Point, Park Road, Rickmansworth, Herts WD3 1RE, United Kingdom | Amsterdam, Netherlands |
| Privacy | Golden Orb says it will not share users’ details with third parties without their consent and describes data rights including access, correction and deletion. | The maker says rex does not rely on user-level cookies and describes the platform as GDPR-compliant and privacy-first. |
Plans
In their own words
rex by AureliaX
rex by AureliaX is a Marketing Mix Modelling platform for measuring and improving marketing performance across online and offline channels. Bayesian machine-learning models test starting assumptions against two to three years of historical data. Response curves and scenario planning support recommended budget allocations, while the platform provides budget planning, forecasting and ROI reporting. Users can inspect model components, confidence intervals, initial assumptions and how incoming data changed them. rex connects to more than 500 marketing platforms, including Google Ads, Meta, TikTok, Snapchat, LinkedIn and Pinterest. For offline channels without APIs, templates accept weekly or monthly spend and reach figures. Recommendations are updated monthly and reviewed by the maker’s team. Onboarding typically includes two or three sessions and a monthly review. The service is available through web and API access. Its maker describes it as GDPR-compliant and privacy-first and says it does not rely on user-level cookies. Pricing is tailored to business needs, users and modules, with pilot programs for strategic partners.