Competitor Backlinks vs Linkwake

Competitor Backlinks is a web tool for finding referring sites that link to competitors but not to your site. Its checker maps backlinks and presents them in an inbound network graph, a new-versus-lost timeline, anchor-text distribution, and an authority gauge. A short briefing summarizes what may be driving a competitor’s links and which links could be obtainable. The maker says the backlink data comes from a live, continuously crawled index. The free own-site check shows total referring domains, the 25 strongest domains, dofollow status, and links first seen in the last 30 days; the full referring-domain list and a CSV are available by email. A paid gap report adds a prioritized backlink gap, ranked referring domains, keyword and top-page gaps, and CSV export. Other purchases include one-time link packages and monthly done-for-you link building. That service promises at least two placements each month, plus monthly gap analysis and a report. The maker describes the tool as intended for operators and solo marketers seeking backlink insight without an enterprise SEO suite. The pricing page lists email support.

Linkwake tracks changes in referring domains across agency client portfolios. It compares Common Crawl releases to show domains gained, lost or retained, and identifies domains linking to competitors but not to a tracked site as possible outreach gaps. Users can organize domains into portfolios, follow movement on dashboards, and receive scheduled weekly or monthly CSVs or shareable client report links. Its source is Common Crawl’s web graph, which Linkwake says covers more than 100 million domains; data changes when releases arrive, roughly every 2–3 months. The focus is domain-level links, not keywords, page-level links or anchor text. The free plan costs nothing and includes five tracked domains, release-change comparisons, email digests and manual reports. Paid plans start at $24/mo. Starter lists 100 domains and three releases of history; higher plans offer more tracked domains, longer history, reports and API access. Common Crawl is not a complete web index, so missing relationships should be checked before outreach.