Competitor Backlinks vs Swappsy Link Tracker

Competitor Backlinks is a web tool for finding referring sites that link to competitors but not to your site. Its checker maps backlinks and presents them in an inbound network graph, a new-versus-lost timeline, anchor-text distribution, and an authority gauge. A short briefing summarizes what may be driving a competitor’s links and which links could be obtainable. The maker says the backlink data comes from a live, continuously crawled index. The free own-site check shows total referring domains, the 25 strongest domains, dofollow status, and links first seen in the last 30 days; the full referring-domain list and a CSV are available by email. A paid gap report adds a prioritized backlink gap, ranked referring domains, keyword and top-page gaps, and CSV export. Other purchases include one-time link packages and monthly done-for-you link building. That service promises at least two placements each month, plus monthly gap analysis and a report. The maker describes the tool as intended for operators and solo marketers seeking backlink insight without an enterprise SEO suite. The pricing page lists email support.

Swappsy Link Tracker records backlink placements, target URLs, partners, and whether each link is pending, live, or removed. Each record can include anchor text, link type, deal type, and notes, along with do-follow, no-follow, or sponsored attributes and whether a link is free, exchanged, or paid. Users review pages and manually update statuses; the app does not check links automatically. Status summaries, filtering, and search help organize records, and CSV import and export support moving data in and out. The interface includes light and dark modes. The app is self-hosted on the web and uses a single-file SQLite database; its README says no external services are needed to run it. Documented setup options are local installation with npm and Docker Compose. Node.js 22 or newer is required. Access uses a single-user account configured with an admin email and password, along with a JWT secret for login tokens. The README says the configured admin password is hashed on first boot. The plan is Free and open source at free, with manual link checks and self-hosting.