Concepto Móvil RCS API vs Gupshup
Concepto Móvil RCS API
conceptomovil.com
Gupshup
gupshup.aiSide by side
| Figure | Concepto Móvil RCS API | Gupshup |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 4 |
| Spec score · RCS Messaging Platforms | 8.6 (#2) | 8.5 (#5) |
| Spec score · RCS Business Messaging Software | 8.6 (#3) | 8.5 (#5) |
| Founded | Oracle describes Concepto Móvil as founded in 2009. | Gupshup identifies 2004 as its founding year and says it was born in India. |
| Headquarters | Mexico City, Mexico | Cupertino, California, United States |
| Integrations | Concepto Móvil says its RCS API can integrate with existing applications, including CRMs, ERPs, and payment gateways. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
| What it does | Concepto Móvil offers an RCS API for sending rich, interactive business messages and a web portal for creating and managing RCS campaigns. | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Concepto Móvil RCS API
Concepto Móvil RCS API lets businesses send interactive RCS messages and manage campaigns through the Broadcaster RCS web portal. Messages can contain images, video, GIFs, carousels, and interactive cards; buttons can open URLs, place calls, show locations, or provide predefined replies. Businesses can use a name and logo verified by Google. The product lists delivery, read, click, and interaction metrics, along with real-time webhooks for delivery, read, and interaction events. If a recipient’s device does not support RCS, the API provides automatic SMS fallback. The API uses HTTPS REST, access tokens, and JSON encoded as UTF-8. Customers must request registration of their public IP address to receive authentication credentials. Broadcaster RCS includes a visual editor, templates, exclusion lists, campaign scheduling, and reports, and is designed for campaign management without programming. The API can integrate with existing applications such as CRMs, ERPs, and payment gateways. Pricing is on request; the listed trial lasts 14 days with no commitment. Concepto Móvil is based in Mexico City and lists ISO 27001 as its information security management certification.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.